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Resources / Glossary

Revenue AI Glossary

What Is Outbound Sales? Outbound sales is a proactive sales approach in which sellers initiate...
What Is Inbound Sales? Inbound sales is a customer-centric approach that focuses on attracting and...
What Is Account Mapping? Account mapping is a practice that enables businesses to understand prospects...
What Is Pipeline Marketing? Pipeline marketing is a revenue generation strategy that shifts marketing’s focus...
Marketers could once rely on third-party cookies to track account activity and target potential customers....
What Is Revenue Operations? Revenue operations, or RevOps, is the coordination of marketing, sales, and...
Sales operations exist to ensure your sales team has the tools, resources, and information necessary...
In the business world, a KPI is a Key Performance Indicator. In the age of...
Choosing and tracking the right revenue operations KPIs (Key Performance Indicators) is a crucial way...

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