B2B Digital Advertising
Reach the people and accounts that matter most with standout campaigns. 6sense Digital Advertising, enables marketers to build cost-effective, hyper-targeted B2B digital advertising campaigns that reach the audiences that matter — without the guesswork and wasted ad spend.
B2B Digital Advertising Designed to Maximize ROI
Targeting both the right accounts and individuals is critical to reducing ad spend and improving advertising results. 6sense’s custom DSP and integrations with LinkedIn and Facebook empowers you to precisely target ideal buyers in the most effective channels.
Target your most important audiences
Focus your advertising campaigns on the accounts and buyers that are actually in-market and likely to purchase.
Spend your advertising budget in the places that it will have the most impact, driving high engagement and ROI.
SAP decreased ad costs by 60% running campaigns with 6sense digital advertising.
SAP also targeted 2.5x more accounts on a flat marketing spend using 6sense intent- and persona-based criteria.
Maximize campaign impact & investment
Use deep insights into your accounts and buyers to create campaigns that will resonate with them.
Show up in the places your buyers spend most of their time and are most likely to engage with your campaigns.
Florence Healthcare generated 2.5x more pipeline using 6sense intent in ad campaigns.
The team began using 6sense to build campaigns targeting mid-market accounts in their ideal customer profile.
Maintain brand & campaign control
Control costs and placement with an intuitive campaign builder that provides upfront insights about your spend and reach.
Ensure brand safety with placement on sites that align with your core values and goals.
RepTrak reduced ad costs by 96% using 6sense digital advertising.
RepTrak generated 3x more pipeline from LinkedIn advertising by layering in 6sense for audience targeting.
“We launched new marketing campaigns that leveraged multiple digital & non-digital channels. The 6sense predictive model was a complete game changer. It helped us target so much more effectively. ”
Senior Manager, Integrated Marketing, Code42
The 6sense Custom DSP is purpose-built for B2B.
Get the targeting, control, and visibility required by B2B advertisers — plus the self-serve benefits of a traditional DSP.
6sense Unique B2B DSP Capabilities:
Go beyond superficial ad delivery and metrics with a solution designed to impact engagement, pipeline, and revenue:
Plus, Standard DSP Capabilities:
Build an uncompromising ad strategy that gives you complete campaign control and scalability:
Frequently Asked Questions
B2B advertising, business-to-business advertising, helps companies promote their products or services to other businesses. The aim is to reach the specific employees of the company responsible for making purchase decisions. Many different channels can be used for B2B advertising, including print, digital, social and broadcast media.
B2B programmatic advertising is an automated method for buying, targeting, and serving digital ads to a specific audience. This can include various technologies for aggregating ad inventory, segmenting audiences based on buying stage, ensuring brand safety, optimizing spend, and capturing real-time campaign performance. Ultimately delivering a more efficient way for marketers to reach their audience and get a higher return on investment.
6sense’s built-in custom B2B DSP connects with the world’s largest ad exchanges, as well as Google, LinkedIn and Facebook for scalable, global reach across platforms. 6sense supports a wide range of creative formats, including traditional and HTML5 banners, video, social, and native format ads.
Integrations built to centralize & maximize your tech stack
6sense integrates with a wide range of sales, marketing, and operations technologies.
Improve data, connect critical systems, build more engaging campaigns, and deepen the insights that live within your existing tech stack.
Ready to see 6sense in action?
Activate relevant and efficient audience targeting, with industry-leading account identification, intent data and predictive models.