Audience Intelligence Platform
Craft your audience-building strategy with dynamic account targeting. 6sense Audience Intelligence empowers revenue teams to define their ICPs and build a list of target accounts from the universe of available opportunities to scale personalized marketing and sales campaigns.
Drive Efficiency & Increase Conversions
Revenue teams have long suffered from overworked BDRs and low conversion rates. With 6sense Conversational Email, you can say goodbye to too many inbound requests, inefficient outbound to uninterested contacts, gaps in the inbound qualification process, and mistimed outreach, and say hello to more quality pipeline.
Build the right audience
Uncover the accounts and buyers that are on the hunt for your products and services.
Build an audience based on real-time data including campaign engagement, intent-to-purchase, buying stage, and more.
Prioritize the best accounts
Identify and target the accounts that are in-market and interested in your services, reducing wasted time and effort.
Deliver your sales and marketing teams real-time insights on their audiences’ activities, stage of the buying journey, and topics they care about most.
Deliver the best experience
Create personalized and engaging campaigns that serve your audiences the exact messaging and topics they want.
Dynamic audience building based on the real-time activities of your buyers enables personalization at scale.
“The marketing team is actively creating segments in various verticals to identify which companies are in the consideration or buying phase.”
Senior Director of Marketing Communications, Motorola Solutions
Audience Building Features:
Frequently Asked Questions
Audience building is when you create dynamic lists of target accounts based on specific criteria such as buying stage, website activity, campaign engagement, technographics, firmographics, psychographics, and CRM data.
Dynamic audience targeting creates data-driven marketing campaigns and dynamic sales territories to boost coverage and prioritize the best accounts based on your ICP. It empowers revenue teams to execute the right go-to-market approach for each stage of the buying journey.
6sense audience intelligence leverages firmographic, intent, and predictive data to help revenue teams define their ideal customer profiles and build lists of target accounts to scale personalized marketing and sales campaigns.
Integrations built to centralize & maximize your tech stack
6sense integrates with a wide range of sales, marketing, and operations technologies.
Improve data, connect critical systems, build more engaging campaigns, and deepen the insights that live within your existing tech stack.
Ready to see 6sense in action?
Activate relevant and efficient audience targeting, with industry-leading account identification, intent data and predictive models.