Audience Intelligence Platform

Audience Building

Craft your audience-building strategy with dynamic account targeting. 6sense Audience Intelligence empowers revenue teams to define their ICPs and build a list of target accounts from the universe of available opportunities to scale personalized marketing and sales campaigns.

Build the right audience

Find the accounts and buyers that are the best-fit for your business. Uncover in-market accounts that are most likely to purchase from you.

Prioritize the best accounts

Optimize your activities based on real-time data about the buyers that are currently in-market, have a need for your services, and engaging with your campaigns.

Deliver the best experience

Personalize your buyers' experience across multiple channels based on their unique characteristics, pain points, and engagements.

Drive Efficiency & Increase Conversions

Revenue teams have long suffered from overworked BDRs and low conversion rates.  With 6sense Conversational Email, you can say goodbye to too many inbound requests, inefficient outbound to uninterested contacts, gaps in the inbound qualification process, and mistimed outreach, and say hello to more quality pipeline.

Build the right audience

Uncover the accounts and buyers that are on the hunt for your products and services. 

Build an audience based on real-time data including campaign engagement, intent-to-purchase, buying stage, and more.

Build dynamic lists

Use a variety of data points provided by 6sense to build dynamic audience criteria.

Centralize your data

Aggregate your data on buying stages, website activity, campaign engagement, technographic data, CRM data, and more in one view.

Increase transparency

Align your sales and marketing teams around accounts most likely to convert.

Prioritize the best accounts

Identify and target the accounts that are in-market and interested in your services, reducing wasted time and effort.

Deliver your sales and marketing teams real-time insights on their audiences’ activities, stage of the buying journey, and topics they care about most.

Identify new opportunities

Analyze your in-market ideal customer profile to look for expansion opportunities.

Engage the right way

Use proprietary data points like buying maturity to tailor your outreach and provide relevance.

Boost coverage

Monitor your reach and engagement within ICP and build workflows to trigger response.

Deliver the best experience

Create personalized and engaging campaigns that serve your audiences the exact messaging and topics they want.

Dynamic audience building based on the real-time activities of your buyers enables personalization at scale. 

Focus spend & efforts

Eliminate guesswork and prioritize resources on accounts most likely to convert.

Build scalable playbooks

Utilize the 6sense API to dynamic populate personalized variables like company name, industry and relevant interests.

Maximize tech investments

Leverage integrations to connect technologies and orchestrate multi-channel campaigns.

“The marketing team is actively creating segments in various verticals to identify which companies are in the consideration or buying phase.”

Tony Condi

Senior Director of Marketing Communications, Motorola Solutions

Audience Building​ Features:

Dynamic Segments

6sense segments are the building blocks for an evergreen omnichannel strategy. These dynamic segments leverage parameters that align with your specific go-to-market strategy and use 6sense firmographic, intent, and predictive data.

Audience Filters

Layer in relevant filters to develop audiences based on unique fit and behavior profiles such as campaign interaction, web activity, keyword searches, buying stage, profile fit, competitive analysis, and more.

Data Enrichment

Enrich accounts, leads, and contacts with accurate firmographic data. Purchase net-new contacts, convert CRM leads to contacts, or capture email contacts — all to ensure your audience data is always up-to-date and ready for immediate use.

Segment Templates

A fast and intuitive way to build dynamic segments, our templates encourage customers to create best-practice segments within the platform. Templates include ICP, brand awareness, high engagement, competitor intent, and more.

Frequently Asked Questions

Audience building is when you create dynamic lists of target accounts based on specific criteria such as buying stage, website activity, campaign engagement, technographics, firmographics, psychographics, and CRM data.

Dynamic audience targeting creates data-driven marketing campaigns and dynamic sales territories to boost coverage and prioritize the best accounts based on your ICP. It empowers revenue teams to execute the right go-to-market approach for each stage of the buying journey.

6sense audience intelligence leverages firmographic, intent, and predictive data to help revenue teams define their ideal customer profiles and build lists of target accounts to scale personalized marketing and sales campaigns.

Integrations built to centralize & maximize your tech stack

6sense integrates with a wide range of sales, marketing, and operations technologies.

Improve data, connect critical systems, build more engaging campaigns, and deepen the insights that live within your existing tech stack.

HubSpot CRM

Ready to see 6sense in action?

Activate relevant and efficient audience targeting, with industry-leading account identification, intent data and predictive models.